We receive hundreds of press releases every week from PRs and companies trying to get some column inches in our magazines about their products. Many of these are interesting, some are hugely irrelevant, and some fall into the category of 'downright bizarre'.
One such example landed in my Inbox yesterday from a PR company who amongst other clients were promoting the 'Magic Vac Packer', which is endorsed by none other than 80's Eurovision winner and one-time Record Breakers presenter Cheryl Baker.
The Magic Vac Packer is a hoover/gluing machine thingy. According to Cheryl you put random things (carrots, toys, dog bones!) into a plastic bag and it sucks out the air then seals it.
Now you might be thinking this sounds quite nifty, but at £89.95 (plus P&P) for the 'Magic Vac Mini', you might just decide to use the old-fashioned 'squeeze air out of the freezer bag before you seal it' trick.
If you're still 'making your mind up' then check out Cheryl's demonstration video here, enter the 'land of make believe' and remember 'the camera never lies' (see what I did there?!).
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