Tuesday 28 October 2008

‘Horses for sale’ is UK’s most popular search term

Here's a press release we have just circulated for Horsemart.co.uk, showing how well it is performing as a classified site and also how it is benefiting from the popularity of the searhc term 'horses for sale'...

Hitwise, an Experian company, has revealed that ‘horses for sale’ is the most popular search term containing the phrase ‘for sale’ in the UK.

Their survey results, released last week, show that the search term increased by 5% over the last 12 months, the best performing ‘for sale’ term across all classified sites.

Sarah Wood, business manager for Horsemart says: “This is really encouraging news and demonstrates that despite the current credit crunch, finding a new horse is still a high priority for horsey folk.”

“We currently have 445,996 visitors per month, which has increased over the last year, helping to prove the popularity of our site for people looking to find a horse for sale.”

Horsemart currently ranks at number six in the Hitwise list of Top 10 classified websites ranked by market share of UK Internet visits (September 2008). No other classified equestrian websites appear within this list.

Sarah added: “This ranking is fantastic news and helps show our customers that by working with Horsemart they are not only targeting the right sort of people, but are reaching the largest equestrian audience in the UK”.

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