Press release of the week

Nation Thinking About Sport During Sex

17 per cent of UK males and 10 per cent of females admit to thinking about sport whilst in the heat of passion, according to a study by Setanta Sports News, the 24-hour rolling sports new channel.

Setanta Sports News found that the nation’s sporting fixation doesn’t interfere with just sex; it also affects other events: 23 per cent of men said they had stood someone up on a date to catch up on their team, a further 20 per cent admitted to missing a friend’s wedding due to a vital sporting engagement and an incredible 4 per cent even said they had missed the birth of their child to watch their team play.

Editor in Chief, Setanta Sports News, Geoff Hill, commented: “As we planned the launch of our sports news channel, we knew we were dealing with a subject that was close to people’s hearts but we have really uncovered just how passionate people are about sport! It’s clear people spend a great deal of time, and much of that time is in the most personal situations, obsessing about their favourite sports and teams. We have designed our new channel with this in mind, to be a home for fans to honestly and passionately share their love of sport.”

Setanta Sports News presenter Kelly Dalglish said: “We knew men were sports-obsessed but I think most women would be astonished to know men even think about sport during sex.”
Despite recent disappointments including Lewis Hamilton’s failure to win the F1 Championship, a rugby World Cup final defeat and the disaster of England failing to qualify for Euro 2008, British sports fans clearly have sport on the brain.

Results reveal that 26 per cent of Brits thinks about sport every hour of the day, including a staggering 1.2 million of the population who think about sport every 5 seconds!

When asked the situations they found themselves thinking about sport, the great British public came up with some surprising responses including at funerals, weddings and even on the toilet!

Yes, it’s official, the most popular time for mulling over the latest England formation, Andy Murray’s forehand or the offside rule, according to 56 per cent of Brits, is on the toilet. Further results revealed that sport is far more important to Brits than what could be considered bigger issues, including world peace, politics and even the latest celebrity news story. 62 per cent of the UK revealed that they would rather spend their time thinking about their team or sport than world peace with celebrity gossip (54 per cent) and politics (51 per cent) also seen as inferior in importance to sport.